Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...

Brian Niccol led turnarounds at Taco Bell and Chipotle before becoming CEO of Starbucks. Here are the highlights of his career in restaurants.

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Starbucks will roll out its “Green Apron Service” model to all 11,000 U.S. company-operated stores by September, according to ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Starbucks CEO Brian Niccol said he isn’t just focused on getting “Back to Starbucks” anymore, and is taking steps to build a "better Starbucks." ...

Four minutes or less. That is how long the Starbucks chief executive officer would like for it to take from order to drink in ...

Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian Niccol's turnaround plan was bearing fruit.

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

Starbucks shares climbed in extended trading Tuesday, as CEO Brian Niccol said the company is "ahead of schedule" on its turnaround effort.

As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that serve as pick-up only options - which Starbucks initially launched back in ...