Pop Mart, listed primarily on the Hong Kong Stock Exchange, has been the primary beneficiary of the Labubu craze. During the first half of 2025 alone, Pop Mart reported its net profit soared nearly 400%, with sales of Labubu-related products generating an estimated $418 million and comprising a substantial portion of revenue outside of China.

Are you tired of your Lafufu and want the real Labubu? You might be able to get one at the Pop Mart coming to Natick Mall.

Labubu toys, originally designed by artist Kasing Lung and released by Pop Mart, have skyrocketed in popularity thanks to their unusual mix of cute and creepy. They’re a staple in blind-box culture, which means normally you don’t know which figure you’re getting until you open it, and that unpredictability has made certain editions wildly valuable.

People are being warned against buying fake and "dangerous" Labubu dolls by trading standards officers. The elf-like creatures from Chinese toy maker Pop Mart soared in popularity last year, but counterfeit versions are appearing.

Labubus dolls are only available through online purchases and in-store pickups, if you can find one in stock. Adding to the scarcity factor is the blind-box packaging.

A warning has been issued on the popular Labubu dolls as the fake versions pose a major threat to children which could even be deadly. Here's how to spot a "Lafufu."