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Nike’s shocking decision opened the door for Tennessee Volunteers' blockbuster Adidas deal
That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to longtime Tennessee insider Wes Rucker. After 12 years with Nike, Tennessee’s contract gave the brand the right to counter any competing offer — and they didn’t.
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Tennessee's groundbreaking Adidas deal a game-changer for college sports in NIL era
Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.
Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...
Shein, Uniqlo, Skechers and New Balance are also projected to broaden their share of the apparel space, according to ...
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