MSNBC will change its name later this year and drop the storied peacock image from its branding — the first real public-facing changes in Versant's upcoming separation from Comcast's NBCUniversal.

Versant ran Comcast $110 million in transaction-related costs in the second quarter, when Disney’s check for Hulu finally cleared. By Tony Maglio Peacock is stuck in a bit of a rut in terms of ...

Comcast unveiled eight new members of the first board of directors of Versant Media Group, which will house the bulk of NBCUniversal’s cable networks and certain digital businesses, including Versant CEO Mark Lazarus.

Versant is on track to be spun out from Comcast before the end of 2025, Lazarus confirmed. The assets held by the new company generated about $7 billion in revenue last year.

Comcast on Thursday announced the expected board members of its cable networks spinout, Versant. They come from backgrounds in media, technology, finance and other industries, according to Versant.

Versant is the new stand-alone home for nearly all of the current parent company Comcast’s cable networks, which includes USA Network, the Golf Channel, CNBC and MSNBC. Comcast is spinning off the cable networks because it believes the mature outlets face a bleak future due to pay TV cord-cutting and are an albatross weighing down its stock price.

Mark Lazarus, who's leading Versant, announced that MSNBC would trade its famous name for a new one: My Source News Opinion World, or MS Now.